BETA International 2006, the equestrian and country trade exhibition, saw an increase in visitor numbers of approximately eight per cent.

Held at the NEC, Birmingham, on 19-21st February, the trade fair was organised by Equestrian Management Consultants (EMC), the commercial subsidiary of the British Equestrian Trade Association (BETA). More than 380 companies from 22 different countries exhibited.

Main sponsor easibed, a company that offers a breakthrough in dust free bedding for horses, hosted around 500 visitors per day over the first two days. It’s been a fantastic show,” said the company’s Ian McColville. We have had non-stop interest in our new product easibed plus and were delighted that it won a BETA International Innovation Award.”