Giorgio Armani and Gucci – the “World’s Most Coveted” Fashion Brands
21/02/2006
Italian fashion powerhouses, Giorgio Armani and Gucci are the world’s most coveted designer brands according to a global online survey of 21,000 consumers in 42 countries conducted by UK-based ACNielsen.
Giorgio Armani and Gucci topped ACNielsen’s Global ‘Most Coveted Fashion Brands’ ranking by scoring consistently high responses from online consumers in every part of the world - a remarkable testament to the power and universal appeal of these two luxury fashion brands,” said Frank Martell, President and CEO of ACNielsen Europe. One in three consumers from the online world said they would purchase Giorgio Armani or Gucci if money was no object. The global online survey was conducted on the Internet in November 2005, asking 21,000 consumers in 42 markets acrossEurope , Asia Pacific, UAE, North and Latin America about their current and aspirational fashion brand purchasing.
Giorgio Armani and Gucci topped ACNielsen’s Global ‘Most Coveted Fashion Brands’ ranking by scoring consistently high responses from online consumers in every part of the world - a remarkable testament to the power and universal appeal of these two luxury fashion brands,” said Frank Martell, President and CEO of ACNielsen Europe. One in three consumers from the online world said they would purchase Giorgio Armani or Gucci if money was no object. The global online survey was conducted on the Internet in November 2005, asking 21,000 consumers in 42 markets across
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