Puma becomes majority shareholder of Argentine footwear distributor
20/12/2005
German sportswear brand Puma has announced that as of January 2006 it will become the majority shareholder of Unisol S.A. in Argentina Argentina and has been responsible for the distribution of Puma’s products in Argentina
Jochen Zeitz, CEO and chairman of Puma, commented, As licensee Unisol has done an outstanding job in the past – not only in building the brand, but also in extending brand visibility. With the new partnership, as well as our direct involvement in the management of all aspects of our brand, we will ensure that we jointly capitalise even more on future opportunities and further accelerate desirability throughout the South American market.”
Jochen Zeitz, CEO and chairman of Puma, commented, As licensee Unisol has done an outstanding job in the past – not only in building the brand, but also in extending brand visibility. With the new partnership, as well as our direct involvement in the management of all aspects of our brand, we will ensure that we jointly capitalise even more on future opportunities and further accelerate desirability throughout the South American market.”
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