Stahl to run road shows
In an attempt to better serve the needs of its global customers, Stahl has launched a new initiative. A series of road shows and trend shows is being organised to provide a fast moving means of informing tanneries and their customers of the latest concepts in surface effects and finishes for leather, and of the technology that is now available for achieving these.
According to Stahl, In the past global fashion was driven by the two distinct fashion seasons of autumn/winter and spring/summer, however, increasing global communications and travel has led to a dynamic of continual change. The fashion industry is no longer willing to wait for the next major trade exhibition to view the latest changes in technology and design. The series of events planned by Stahl has been designed to enable tanners to overcome the problems created by this continual demand for change and also to build and enhance their own brand identity in a way as never before. They will have an opportunity to discuss new ideas with experts and to translate the concepts into new products suited to their own very individual markets.”
In planning these events, Stahl has already seen the importance of upgrading leather to meet fashion demands and this will be the key to the success of the project over the coming months. The display will include over 70 finished leathers aimed at the shoe upper, leather goods, garment, and upholstery markets and with the perception that each finished leather will be suitable for multiple end uses.
