The Chrysler Group has announced that it plans to launch the Chrysler 300C in China.

Chrysler vehicles are known around the world for their combination of eye-catching design and outstanding value,” said president and CEO, Tom LaSorda. From fashion to architecture to cars, take a look at urban China today and it’s obvious that successfully combining bold design and superior value is a winning formula.  Following the success we’ve had growing our business in the hyper-competitive North American and European markets, Chrysler is embarking on a new product offensive for Northeast Asia, led by our new flagship, the Chrysler 300C, along with the world’s most popular minivan, and, of course, the venerable Jeep.”

Without a doubt, the automotive industry’s greatest potential for growth in the next ten years is in Northeast Asia,” said Dr. Rüdiger Grube, Member of the Board of DaimlerChrysler AG, responsible for Corporate Development and China Operations.   

The cars will be built at the company’s new joint venture, BeijingBenz-DaimlerChrysler Automotive Ltd. (BBDCA), for the Chinese market.