Following the success of the Dongguan, China Shoes, China Shoetec fair, Messe Düsseldorf China Ltd and Adsale Exhibition Services Ltd. recently announced the debut of 2006 Shanghai, China Shoes, China Shoetec. The fair, aimed at the middle-to-high end footwear market, is scheduled to be held at Shanghai Exhibition Centre, Shanghai from October 23-25, 2006.

In view of the success of the Dongguan fair, and the soaring economic growth in China, the organisers decided to launch the autumn edition in Shanghai next October. The show will be held at Shanghai Exhibition Centre, located at the heart of commercial district. Unlike the Dongguan edition, the Shanghai fair will focus on the domestic market and focus on middle-to-high end products and trendy branded shoes.
In terms of market growth, China manufactured 7 billion pairs of shoes in 2004, accounting for 52% of total world output. China is now the largest footwear producer and exporter in the world. The total export value in the first half of 2005 reached $8.47 billion, representing a 24% increase over last year's figure.