The Zengzhou provincial government has announced plans to invest up to 400 million yuan over the next three to five years in order to construct a new wholesale footwear outlet, aimed at promoting the shoe industry in middle-western China. The plans include expanding the current wholesale ‘mall’ from 42,000 m²  to 130,000 m² , which will then house up to 2,5000 retail outlets and up to 6,000 businesses.