Adidas and Reebok plan to make €9 billion footprint in global sports markets
08/08/2005
Following the announcement last week that adidas will acquire Reebok, it is believed that adidas, the world’s second largest sporting goods brand, may at last be able to challenge Nike’s crown, especially in the lucrative North American market. According to adidas, the new group will benefit from a more competitive platform worldwide, well-defined and complementary brand identities, a wider range of products, and an even stronger presence across teams, athletes, events and leagues. The new adidas Group has pro forma aggregate 2004 revenues of €8.9 billion ($11.1 billion).
Together, we will expand our geographic reach, particularly inNorth America , and create a footwear, apparel and hardware offering that addresses a broader spectrum of consumers and demographics. With Reebok, we are advancing our position on the playing field of the sporting goods industry and are improving our financial strength to drive increased shareholder value,” said adidas-Salomon chairman and CEO Herbert Hainer.
Together, we will expand our geographic reach, particularly in
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