Cannondale strikes partnership with Diadora
Cannondale Bicycle Corporation, a high-performance bicycles and cycling apparel brand, has reached an agreement in principle for a global partnership with Diadora Invicta S.p.A, the athletic footwear brand. The transaction comes on the heels of last week's announcement that Cannondale has acquired Sugoi Performance Apparel.
The partnership will include exclusive distribution rights of Diadora cycling footwear in the North America and
The agreement continues to expand the growing apparel and accessories offering under the Cannondale umbrella. “This agreement is a natural fit for us and complements our product offering,” said Matt Mannelly, president of the Cannondale Brand. “We share the same passion for collaborating with champions to engineer great products that can be offered to cyclists worldwide.”
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