Start-rite shoes appoints Underwired for ECRM task
Start-rite, the
The programme is designed to mirror the various milestones in the development of a child. Its aim is to drive traffic to Start-rite’s website and build stronger relationships with customers through activities such as email marketing focusing on children's footwear needs.
Lazar Dzamic, head of planning at Underwired said: "As a new parent myself, I can see that this programme this has a lot of emotional engagement - both for the client and recipients. Advice on how to protect vulnerable babies' and toddlers' feet is certainly something that can't be pushed on to parents through mass commercial communications. Instead, the programme will focus on providing real and useful advice on choosing the best shoes for little ones."
