US-based designer, wholesaler and retailer of fashion footwear for women, men, and children Steven Madden, Ltd. has named Awadhesh Sinha as the company’s new chief operating officer (COO), effective July 1, 2005. Richard Olicker, who has served as both president and COO since September 2001, will continue in his role as president.

Mr. Sinha has been a director of the company since October 2002 and in his new role he will be responsible for improving operating efficiencies across all the company's divisions. He will report directly to Jamieson Karson, chairman and CEO.

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