Brazil’s footwear export revenue up 8% in Jan-May

21/06/2005

Brazilian shoe export revenues rose 8% to nearly $770 million in the first five months of this year compared to the same period in 2004, even as sales by volume slipped, according to a survey by the Brazilian Footwear Association (Abicalçados).
The rise in revenue was due largely to an average 20% price hike per pair. This has also caused principal buyers of Brazilian shoes to look for cheaper, mainly Chinese alternatives, as they try to keep retail prices down. Consequently, export volume fell by 10% to 89.6 million pairs year on year.


The USA continues to be the largest buyer of Brazilian shoes but sales revenue dropped by 7% to just over $380 million and volume by 22% in the first five months of this year compared to 2004. Mexico, the fifth-largest buyer of Brazilian footwear, has also reduced imports by 26% in volume, sending sales revenue down by 20%. Sales revenue to Canada shrunk by 19%, while sales by volume dropped 13%.


According to Jacometti, the effect of this fall-off in exports can be felt in various factories throughout the country. Over 11,000 jobs have been cut in 19 municipalities in Rio Grande do Sul alone. Small companies are said to have suffered the most.