ECCO to accelerate sales in China

01/06/2005

ECCO Shoes A/S has entered into an agreement with Aibu, a business partner in China, to establish a joint company that will develop ECCO’s sales platform in the rapidly growing Chinese market. The company will be launched on January 1, 2006 under ECCO’s management.

The partnership aims to combine Aibu’s local market knowledge and position in the Chinese market with ECCO’s strong brand and experience.