Furla takes steps to improve collaboration with US retailers
In an attempt to improve the effectiveness of its order-to-payment process in the US market and to provide the basis for further collaborative initiatives with its sales agents, supply chain operators and customers across Europe and the United States, Italy’s Furla, one of the world's foremost manufacturers of luxury goods and leather accessories, has decided to implement Sterling Commerce’s B2B Gentran Integration Suite.
Furla supplies luxury products to leading fashion retailers worldwide via a global franchise network. The company needed to comply with the demand from its
Prior to implementing business integration, the local Furla franchise relied on a paper-based, manual process for managing orders, deliveries and invoicing, across third-party warehousing and carrier agents as well as customers and Furla headquarters in Milan, Italy. The end-to-end, order-to-payment process was subject to numerous delays and errors, driving down service levels and incurring penalty charges from larger customers.
By integrating the full order-to-payment process and automating the creation of consolidated, accurate shipping and invoicing documents, Furla hopes to improve service and responsiveness to customers, as well as eliminates the cost of penalty charges and overall supply chain operations.
Furla makes and directly markets luxury goods and leather accessories. The firm has sales outlets in 59 countries, nine subsidiaries and 130 single-brand stores in major world cities.
