Keds extends deal with Mischa Barton
Keds Corporation, a subsidiary of Stride Rite Corp., has announced that it has extended its relationship with the brand spokesperson to include international rights. The agreement will expand Barton's current role to be the spokesperson for Keds worldwide and extend the relationship for an additional year. The brand has committed to a three-year contract with the actress from 2005 through 2007.
Barton will appear in the footwear company's print, television and outdoor advertising campaigns, direct mail, in-store materials and online in
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The Keds Corp. is a subsidiary of the Stride Rite Corp., whose footwear products for children and adults are marketed under well-known brand names, including Pro-Keds, Sperry Top-Sider, Tommy Hilfiger, Grasshoppers and Munchkin.
