Micam attracts more international visitors
The Micam ShoEvent that ended on March 22 attracted more international visitors than last year. The show attracted 33,170 visitors in total, including 15,675 from abroad - an 11.1% increase compared with the March 2004 show, with a strong showing from
However, the continuing difficulties of the domestic market were highlighted by the fact that Italian attendance dropped 7.9% - a total of 17,495 visitors.
This show marked the last time that the event will take place in the fair centre in the Portello district of Milan. The next Micam ShoEvent will be held in the new Rho-Pero fair and exhibition complex, in order to provide the show with a more modern setting and improved services.
