American luggage and leathergoods manufacturer, Hartmann, Inc, has formed a strategic alliance with Rymax Marketing Services Inc., a high-end manufacturer's representative organisation. The move is said to be aimed at expanding Hartmann’s premium and incentive business while increasing consumer awareness.

Rymax Marketing will service the Hartmann product line throughout the USA from its New Jersey corporate headquarters, as well as through various Rymax regional offices. Customer services include factory direct pricing, and customised merchandise selection. Rymax offers an array of merchandise from a variety of brands including Callaway Golf, Movado, Bang & Olufsen, providing a complete portfolio of high-end customer solutions.

"With its full service marketing department, nationwide sales representation, in-house sales support, and dedicated customer service personnel, we are confident that Rymax will further assist Hartmann's efforts to increase our incentive business," said David Herman, president of Hartmann. "Both companies share the same goal which is to collaboratively offer customers the highest quality of products in the most convenient way to help them meet their lifestyle demands."

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