Cherokee Inc., a licensor and global brand management company, has signed an exclusive agreement with Roots Canada to represent the Roots brand in the United States.

Cherokee will engineer strategic retail direct licensing opportunities for the Canadian athletic lifestyle brand, which offers a wide range of quality clothing, leather goods and accessories for men and women.

Roots is proudly associated with the Olympic Games and has become renowned for outfitting the teams of the United States, Canada, Great Britain and Barbados. The privately owned company has a 32-year heritage and now operates nearly 150 branded stores in Canada, 6 in the United States and 15 in Taiwan.

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