Small online stores more in tune with customers’ needs
According to a statement issued by the Level Collection, an online retailer of leather wristbands, cuffs, cuff watch bands and cuff watches, major clothing stores missed the mark with these products, allowing smaller businesses to fill the gap in the retail market.
Leather accessories made a comeback four years ago, something small online businesses capitalised on whilst major clothing retailers took almost two years to launch their collections. Although most have a good selection of wristbands and cuffs, they do not match the quality and styles offered by small online stores, says the company.
Carrie Reeder, the owner of The Level Collection, believes major retailers are disadvantaged in the amount of time it takes them to get new designs approved, manufactured and in stores. By the time they have their stores stocked, the styles are already changing. Small businesses also have the advantage of staying in close contact with their customers and responding to their needs.
