LVMH reports record sales in 2004

24/01/2005

French luxury group LVMH Moët Hennessy Louis Vuitton has reported record sales in 2004. Group sales reached €12.6 billion in 2004, an increase of 11% over 2003. Operating income also rose by around 10%.

 

Fashion and leather goods recorded sales growth of 10% in 2004. Louis Vuitton achieved double-digit sales growth, reporting exceptional performances in the United States and Asia. The year-end saw particularly strong sales for the brand as it recorded its best ever weekly sales during the week of Christmas.


The company stated that 2004 was highlighted by a host of new leathergoods products, created by Marc Jacobs, for which demand is so strong that it still cannot be fully-satisfied; and by the launch of Louis Vuitton’s first jewellery line, which met with instant success. Louis Vuitton also opened several stores during 2004 on every continent. In addition, the year saw the emergence of several high-growth potential brands such as Marc Jacobs and Pucci.