Mephisto grows in Asia and Eastern Europe

17/12/2004

The French shoe producer Mephisto plans to further expand in Russia, Eastern Europe and Asia. According to Rolf Konrad, spokesman for Mephisto’s management board, the company will triple their stores in China within the next three years.

Asia already accounts for about 10% of the company’s annual turnover (€210million), the USA for 20% and Europe for more than two thirds of all the revenue. About four million pairs of Mephisto shoes are produced annually.

 

The company says comfort is just as import as fashion and sells its shoes for casual office wear, avid walkers, boaters, hunters, golfers and those who enjoy the outdoors. In 2001, Mephisto received the PLUS award for design excellence in the

Men’s Comfort category by the US magazine Footwear Plus.