World Shoe association appoints new director of retail relations
The World Shoe Association (WSA) – producer of footwear trade shows in the Americas - has appointed Leslie Gallin as director of retail relations and ‘The Collections’ at WSA – an upscale exhibition highlighting luxury and designer brands. Ms Gallin will manage the newly formed retail relations programme for the February event. Ms Gallin comes from a background in the fashion and footwear industries having worked for names such as Escada, Geoffrey Beene, and Louis Feraud.
“We created the retail relations programme to serve the needs of buyers and drive greater attendance of select buyers that are important to our exhibitors for the WSA Shows," said COO of WSA, Diane Stone. "The retail relations team, led by Leslie, will provide VIBs (Very Important Buyers) with special services to create a customised show experience," continued Stone. "She brings a wealth of experience to the organisation, and will do a tremendous job introducing our enhanced retailer relations programme."
WSA produces the WSA shows twice a year providing a forum for the footwear industry to connect manufacturers and buyers, showcase designer brand fashions, evaluate trends, and discover new footwear styles, accessories, handbags, and foot care products. The shows attract 26,000 participants and over 6,000 key brands from all over the world. The next WSA show will take place