Wolverine names new managing director at CAT Europe

08/12/2004

American marketer of casual and sports footwear and apparel, Wolverine World Wide, Inc. has announced that it has appointed Gordon Baird as managing director for the company's Caterpillar Footwear European operations. Baird will report to Blake W. Krueger, president of the Heritage Brands Group, and will be responsible for all aspects of the Caterpillar UK and European businesses. Baird is a footwear industry veteran and has held senior positions at both adidas-Salomon and Timberland.

 

Most recently he served as managing director for adidas' Northern Europe operations where he oversaw the integration of its UK and Benelux subsidiary companies. He also ran Timberland's UK and Scandinavian operations.

 

"CAT Footwear is a leading global brand with a historically strong presence in the UK and Europe," stated Krueger. "With almost fifty per cent of the CAT footwear global pairs currently sold in the European market, Gordon is joining us in a pivotal role.”