One of America’s longest established luggage and leather goods manufacturers, Hartmann – founded in 1877 – has announced that has introduced made-to-order ‘limited edition’ luggage and accessories that will be available exclusively through the company’s website.

The idea behind the new service is that customers will essentially be able to design their own luggage. They can choose from two patterns and six styles to create their own personalised luggage and travel accessories, which will be individually numbered. The first limited edition will be ‘Animal Print’ that will be offered in zebra or cheetah print calf-hair. The theme, material and silhouette of the limited edition will be changed three to four times a year from then on.

“Personalisation is a concept that continues to grow as people look for unique ways to express their individual style,” said president of Hartmann, David Herman.

Goods ordered as made-to-order will be produced at the company’s factory in Lebanon, Tennessee and the company aims to bring these individual products from the factory to the consumer in two weeks.

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