According to statistics released by Fujian province officials in China, the key shoe production zone Putian exported $600 million worth of shoes in the first ten months of the year from January to October. This figure was achieved in spite of the fact that export prices rose between 5-20% during the period.

The Putian government and Fujian shoe industry said that although the results are very positive, the industry is facing severe problems such as increasing costs for raw materials, a lack of skilled labour, and shortage of electricity. Facing these difiiculties, the shoe industry has adapted itself to lessen the impact. Shoe companies in the region have worked intensively to improve the quality of their products and to reduce damage to the environment. The establishment of a national shoe inspection centre and a new shoe material market in the region have also been attributed to the high export figures achieved.

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