Magic Johnson launches footwear and apparel line
Earvin ‘Magic’ Johnson is to launch his new Magic32 line of footwear, apparel and accessories produced by BASH Sports and June Bug Enterprises. The event will take place at Sport Chalet in
According to Johnson, "the primary focus of Magic32 footwear will be to combine fashion and quality at affordable prices." Johnson added, "I really wanted to produce something that everybody in the family could afford and still be hot for kids." Magic is reportedly involved in every step of the way including the design, marketing and meeting with retail partners.
The line is to reach sporting goods retailers, mid-tier department stores and specialty footwear retailers across the
Ervin 'Magic' Johnson is a basketball legend and an ex-NBA player. Having retired from his sporting career he became CEO of the following entities: Magic Johnson Enterprises, Magic Johnson Development Corporation, Magic Johnson Entertainment and the Magic Johnson Foundation. M JDC creates entertainment complexes, restaurants and retail centres in urban and suburban communities. MJE focuses on television, movie and publishing interests. The MJF works on improving and addressing health, educational and social needs of those residing in the inner-cities.
