China has 40,000 shoe manufacturing plants with annual output of 6.5 billion pairs, accounting for 20% of the world's total. Yet 85% of that are middle and low-end products.

In order to address this issue experts suggest that China's shoe industry development should be based on fashion culture and advanced management concepts, transforming the industrial strategy from simple manufacturing to brand promotion.

Half of the country's shoe output originates in south China's Guangdong province but most f the shoe factories are small and use simple manufacturing.

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