Footwear accounted for an increase of 13.3% to approximately €229 million ($359 million) with its Asti leather sneakers reportedly spurring the overall sales.

Licence sales, performed by other companies using the Puma label under licence, have shown positive developments, with a 32% increase to €112 million ($135 million). Puma’s branded sales, which include consolidated and licenced sales, rose by 20%, reaching €465 million ($560 million).

According to Puma, its earnings before taxes rose from €55 million ($66 million) to €77 million ($93 million) in the second quarter and from €127 million ($ 153 million) to €194 million ($ 234 million) in the first half.

As for share earnings, a 47% increase of €3.43 ($4.14) has been recorded in the second quarter and a 56% rise of €8.45 ($10.2) in the first half.

The company, based in the provincial town of Herzogenaurach, had previously fixed its full-year sales growth at 15% to 20%. Now Puma predicts sales growth for the full year of 20% and earnings growth of more than 30%.

Puma seems to have succeeded at repositioning itself as a lifestyle brand where fashion is as important as wearability. Despite a relatively small size the company’s growth has surpassed the figures of its larger rivals.

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