The French Footwear Association visited Beijing recently to research future sales opportunities for French brands in China.

After visiting the city’s largest department stores, the delegates concluded that they wished to penetrate the Chinese market to a greater degree.

Many Beijing stores are currently planning to increase their intake of foreign brands to provide consumers with a greater variety of choice.

The French Footwear Association said it hopes to establish a production site in China in order to save on importing costs.

Share this story: