Aerosoles licensed to Desa Deri
Desa Deri Sanayi ve Ticaret A.S. of
Six soft fashion colours come in suede only and are of cemented or moccasin construction. These wholesale at about Eur24 and the firm expects to sell 250,000 pairs over a 12-month period. Footwear buyer, Ms. Meltem Tokel, estimates there are 12 million potential local buyers in this mid-life casual-but-well-groomed market niche. The brand will be sold in Desa's own stores and other retail and mall outlets.
Turkish women in inner city areas are increasing their spending power in line with their growing sense of fashion. Desa produces the UK Marks and Spencer lambskin garment line under various brand names. The company's net sales for 2002 were (US) $81 million. (GB£50 million).
