Skechers names Paul Davril as US sportswear licensee
Under the agreement, PDI will design, distribute and market an offering of tops and bottoms in woven, denim, knit and leather materials, including pants, shirts, T-shirts, sweaters, shorts, and outerwear as part of a sportswear collection. “Branded clothing is a tremendously profitable component of the fashion industry, and PDI has proven success making and distributing quality and stylish branded apparel,” commented Faith Paige Wall, vice president of licensing for Skechers
“In addition, they understand our brand and our position in the marketplace, making them an ideal licensing partner.” Since the launch of the Skecher’s brand, the footwear company has grown its offering to 13 lines of athletic, casual and dress casual styles for men, women and children.
