Heatwave fails to deter visitors to Footwear UK

29/08/2003

Soaring August temperatures failed to deter buyers from attending Footwear UK and the NEC, despite early apprehension from some exhibitors.  On the hottest few days of the year, buyers were able to tour the show in air-conditioned comfort, while thunderstorms threatened outside and the heatwave continued to boost late retail sales of summer shoes throughout the country.

 

Some exhibitors were suggesting a preference for earlier or later show dates but overall, most appeared upbeat and more than happy with the results.  The extension from two days to the current three-day show running alongside MODA, remains an area of debate for a few brands, with the cross-over of buyers continuing to be of potential benefit to some but not all footwear brands.