As part of a wider strategy targetted at developing new national markets, the Spanish sports and footwear giant Joma has established Joma UK.

Joma UK’s initial assault on the UK market will be led by its handmade ‘Imperial’ kangaroo leather football boot, with other footwear lines together with sports and leisurewear following at a later date.    

Toledo-based Joma Sport describes itself as Spain’s leading manufacturer of sports shoes, football textiles, accessories and sportswear and Spain’s ‘third largest’ sports brand after Nike and adidas. 

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