In a move to target more than 75 million fans of NASCAR sports car acing, Wilsons The Leather Experts has unveiled an exclusive line of products incorporating the mark of driver, Dale Earnhardt.

The products, which include leather jackets and accessories are available in all of Wilsons’ outlet stores across the US and over the internet.

The firm hopes the new product launch will appeal to female shoppers as women are among NASCAR’s most passionate fans and make up 40% of the sport’s total fan base.

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