US sporting footwear sales stumble in second half 2002
“For the first half of our reporting year, the declines affected practically all of the 24 sport footwear categories surveyed,” NSGA Vice President of Information & Research Thomas B. Doyle said. “Only skateboarding shoes showed real strength, up 19%. Golf, basketball and soccer shoes showed modest gains.”
“The Association had projected a 1% increase in athletic footwear sales for 2002. Given the weak first six months of our survey period, it is unlikely we will reach that projection,” Doyle said.
For the six-month reporting period, sporting goods stores and specialty athletic footwear stores gained market share in sport shoe categories. Sporting goods stores claimed 12.1% of the sport footwear market versus 10.9% the previous year; specialty athletic footwear stores, 12.8% in 2001 versus 11.4% in 2000. Discount stores, department stores and factory outlets lost slight market share. Online/internet sales were 2.1% of the total sport footwear market, up from 1.2% the previous year. Fashion sneakers, a new category for the report, will be included in the final data for the current study.