Shoes that are proud to be Brazilian
The launch of the brand and accompanying logo took place at Francal 2002, in Sao Paulo, in July. Explaining the rationale, Heitor Klein, director of the ‘Shoes from Brazil’ project said despite the fact that the industry exports to over 100 countries, it had a very low profile with the overseas consumer.
Aside from the footwear itself, the branding will appear on banners, catalogues, advertising and other material used to promote the industry abroad.
The 'Shoes from Brazil' project is part of the Export Promotion Sectorial Programme and was set up by Abicalcados - Brazilian Association of Footwear Manufacturers, with the support of Apex - Export Promotion Agency in January 2001.
