Japanese women the biggest spenders overseas; report
Women in their 30s and in their 50s will drive travel retail sales among Japanese travellers into the next decade, according to independent research conducted by the leading authority on Japanese travel.
‘2002 Japanese Traveller Study’, a joint study conducted by the Japan Tourism Marketing Company and Tax Free World Association released this month, found that women in the 30s and 50s age groups spend considerably more on travel shopping than other groups.
It also reports that over the decade 1990-2000 the number of Japan’s female international travellers grew at twice the rate of increase as that of Japanese males. By 2000, 25-29 year olds were at the peak of Japan’s population; by 2005 they will be in their 30s.
"These generations will become the new market leaders; their population is expected to grow significantly and their departure rate is significantly higher than the same generation in the 1980s or 1990s," commented JTM Vice President, Masato Takamatsu.
