The leather chemicals producer Stahl organised a fashion seminar in Bangkok for Thai tanners during June, in conjunction with the Thai Tanning Industries Association (TTIA). The focus of the event was the various ways in which tanners can use fashion to enhance the sales of their leather.

Areas discussed included reading and following fashion trends and colour predictions, marketing and product strategies in Asia and the global marketplace, plus the introduction of innovative ideas to the market in dialogue with customers.

John Schoemans, from Stahl Holland, led the seminar and entertained the novel concepts of fashion ‘dreamers’, ‘setters’ and ‘watchers’ in the fashion process, from the initial ideas to the finished product.

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