PLGMEA tackle problems of US export market
Chairman of the Pakistan Leather Garments Manufacturers & Exporters Association (PLGMEA), Fawad Ijaz Khan, and executive board members have held a meeting with Trade minister to the Pakistan embassy in US, Ashraf Mohammad Hayat.
The purpose of the meeting was to discuss the problems being faced by the leather garments exporters in the US market, and to devise a strategy to increase exports to the US.
The US is the biggest market for Pakistan leather garments with exports stood around $67 million in 2000-2001. This accounts for nearly 18 % of total leather garments exports.
It was felt that direct marketing campaigns will provide the foundation for building relationships with clients and distribution channel partners. It was reasoned that commercial counsellors could play a vital role in gathering and disseminating essential information, and could identify up-to-date and relevant buyer lists for making contracts.
Fawad Ijaz said that Pakistani products and exporters have a negative image, and that it is the job of the commercial counsellors to try and project a positive image of the country.
