Rockport lands Americas Cup sponsorship deal
Rockport has announced it has been appointed the official footwear supplier to GBR Challenge – the British entry into the 2003 Americas Cup and the first British national entry in the race for 15 years.
For the race, the team has chosen Rockport’s most technical sailing shoe, the Caspian. Part of the Rockport XCS ‘hydrosports’ performance range, the Caspian incorporates the brand’s ‘Hydromotion’ functional drainage system that helps constantly drain water away from the shoe for quick drying. Water resistant uppers are said to provide all day comfort while a ‘Snail’ configuration rubber outsole offers an ‘extra sticky’ surface for enhanced traction.
Rockport will be supporting GBR sponsorship via national, regional and in-store promotions and competitions in the UK. Promotion intiatives at Cowes Week, Cork and the Americas Cup base in New Zealand will be confirmed at a later date. The Caspian retails for around £65.00 in the UK ($100).
