BASF gets interactive with new `Business Barometer` - leatherbiz: Lead Leatherbiz

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BASF gets interactive with new `Business Barometer`

06/06/2002
 A new service aimed keeping leather professionals up to date with the current state of the industry on a global level has been launched on the BASF Leather website.

Called the ‘Business Barometer’, the new service takes the form of an ‘optimism index’ in which visitors are invited to answer three straightforward questions related to their own levels of business and their outlook for the next three months. After clicking on a 'Submit and View Results' button, the viewer is presented with the averages of all opinions submitted in the previous 30 days, in clear graphical form.  Naturally, contributors to the business barometer remain anonymous.

BASF says that with the new service, leather businesses can keep a watching brief on the prevailing mood of the wider marketplace.



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