In contrast to international market trends, the German sporting goods giant Puma ended the fiscal year 2001 hitting record financial highs.

Worldwide branded sales surpassed the one billion Euro level for the first time, coming in at Eur1,001.7 million ($870 million). Consolidated sales rose 29.3% to Eur598.1 million, from Eur462.4 the year before, marking the third year in which sales growth bettered 20% per annum. Pre-tax profits reached a record Eur57.4 million (2000 – Eur25.5 million), surpassing the previous record set in 1997 (Eur37.4 million). Western Europe and the US proved to be the company’s highest growth regions in 2001, registering 39.9% and 28.1% growth respectively.

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