US leather goods retailer Coach Inc has reported a significant increase in success with its online store coach.com after upgrading its technology to improve product presentations. The company installed RichFX's ZoomFX technology which allows customers to examine key features and zoom in on aspects that interest them, all with realistic colours, patterns, and textures.

Coach.com reported a 130% increase in its conversion rate (the ratio of people who make a purchase compared to those that just look) after installing ZoomFX, saying that it allows shoppers to examine details such as the hardware of a handbag down to the grain of the leather.

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