First International Shoe Fair for China in 2002
China’s first international trade fair dedicated entirely to footwear is to take place this year in Hangzhou city, the capital of Zhejiang Province.
The International Shoe Fair 2002 will have two editions, one in May and another in October, and aims to create an important purchasing opportunity commensurate with China’s position as the world’s largest footwear producer. The organisers claim that footwear associations from Italy, Germany and Spain have already said they will send missions to participate.
Events planned for the International Shoe Fair 2002 include a design competition and seminar focusing on footwear branding and retail chains in the Asia-Pacific region.