After a three-year absence, Nike’s ACG division is to exhibit at ispo 2002 Winter which takes place from 2 – 5 February next year. The decision reflects the company’s high regard for the fair and a vote of approval for its recently introduced concept of product segmentation.

The new organisation of the event by segment, which was introduced for the first time at ispo 2001 Summer, means that a supplier such as Nike can emphasise its focus on individual product areas and its expertise in particular fields.

Nike ACG has also attributed its decision to exhibit to the fair's international reach, enabling access to a broad international trade public.

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