Marketing lecture scheduled for XV FLAQTIC Congress

03/09/2001

The XV Congress of the Latin-American Federation of Leather Chemists and
Technicians is to be held in Salvador, Bahia, Brazil from October 10-13 2001.

The Congress, organised by the Brazilian Association of Leather Chemists and Technicians (ABQTIC), will bring together well-known leather specialists from various countries. Five hundred specialists are expected to attend the event that will showcase the latest leather technology.

Alongside the presentation of technical papers, one of the attractions of the Congress will be motivational marketing consultant Rogerio Caldas, recognised as one of the best in his field in Brazil. Caldas's deep knowledge of the global economy is impressive and he aims to help those that attend to face the huge challenge of succeeding in today's markets. Among his list of clients are companies such as Embratel, Tupperware, Toyota, Massey-Ferguson, VW, General Motors, Mercedes Benz, Fiat and Canon.