Thai Distributor wins five year contract with Converse
Tactic Marketing, Converse's Thai distributor, has won a five year renewal of its contract to distribute Converse footwear. The move comes as Converse is making a global push to revitalise the image of its ‘All Star’ range of sneakers.
Chertchai Prasongphonchai, marketing director of Tactic Marketing, said that they would be working with Converse to exploit the strength of All Star brand and reinvent the image that was once so popular.
Converse has hired international research company Cheskin Research, to help create a strong world-wide image for All Star, hoping for a 50% increase in sales. Thailand is the third biggest market for Converse in the Asia-Pacific region, behind China and Australia. The country accounted for sales of Bt280 million ($6 million) last year and a 5% increase is projected for this year.
