US beef demand up 2%
Preliminary first quarter 2001 data shows consumer demand for U.S. beef remains strong, the National Cattlemen's Beef Association (NCBA) reported last week.
"Preliminary data from first quarter 2001 indicates beef demand may be up roughly 2% when compared to first quarter 2000," said Chuck Schroeder, CEO of the NCBA.
Beef demand, which is a measure accounting for both per capita consumption and consumer spending for beef, has trended upward since 1999. Demand figures have increased nine out of the past 11 quarters, compared to the same quarters the previous year, NCBA says.
According to the NCBA, a recent consumer attitude study of more than 1,300 adults found Americans were more likely to say they feel better about beef's nutritional value today (35%) than they did a year ago (25%).
