Brand development specialist appointed to the board at Pittards
The UK leathermaker Pittards has appointed Louise Cretton to the board as a non-executive director.
A graduate of Durham University, Miss Cretton was a senior lecturer and head of marketing services at Bournemouth University and is a former director of the advertising agency McCann Erickson. She is currently CEO of Bournemouth-based brand development specialists Marketing Insight and is also a director of Leapfrog Research and Planning in Windsor.
Mr John Pittard, managing director of Pittards, said: "Miss Cretton will bring a wealth of experience in the areas of brand development and marketing and we are extremely fortunate to have secured her services.
"Pittards are currently involved in the development of a range of innovative products in leather. Many of these are being produced in conjunction with our major brand partners such as Camper, Footjoy, Louis Vuitton, Nike, Puma and Spalding. Miss Cretton’s experience in developing strategies for international blue chip clients will prove invaluable in assisting the future direction of the company."
