Brazilian shoe manufacturer, Calçados Bottero, launched a new ladies' footwear brand for the international market at Francal 2005 which was held July 19-22 July, in São Paulo.

The brand, named 'Madeira Brasil', has been designed to portray the influence of Brazilian culture upon the modern word. The brand has introduced five ranges and thirty styles made of natural materials such as leather with wooden soles, reflecting Brazil’s natural environment.